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多元文化的媒介推广


There are over 3 million multicultural residence that speaks language other than English and they are services by approximately 200 ethnic newspapers. Our Ethnic Media Monitoring service can help you gain an insight into their views.

Service Package: Ethnic Media Monitoring

eTranslate’s Ethnic Media Monitoring Service delivers a comprehensive coverage of all ethnic radio, tv and press media, collate news clippings, conduct analysis to obtain an insight and report on the views within each community group.

The service is tailored towards your media monitoring needs. You get to set a range of parameters that determine the targeted monitoring, accurate analysis and useful reporting. These includes

  • Your selected topics
  • Community Groups
  • Languages
  • Media Sources (i.e.press, radio, tv, Internet)
  • Types of Coverage (i.e. editorials)
  • Period of monitoring and
  • Frequency of reporting

Features
Our service package include:

  • Provision of an online access to our Ethnic Media Portal where you can submit your requests. You determine the nature of the monitoring activities by setting the parameters in the Customer Services Panel.
  • Daily monitoring and extracting of news clippings
  • Translation of a 50 words summary of each newspaper article (if you require full translation, there is a option to take out a full translation of the article)
  • Provide online access to the newspaper clippings via our secure Ethnic Media Portal
  • Monthly Reporting (or weekly or fortnightly). Email notification when reports are delivered. Reports can be access via the Ethnic Media Portal
  • Customer Support via phone or email
  • Optional - you can issue media release to selected media sources through the Ethnic Media Portal

Cost Structure
The cost each monitoring request depends on parameter set for each monitoring request.

Basic Cost Items:
Service Setup Fee: from $1,500 per language per annum (this is fixed irrespective of how many topics/issues you wish to monitor. The Setup cost depends on the language chosen. The fee is higher there are a large number of publication for a particular language.
Cost per clipping: $20 (which includes 50 words summary into English)
Reporting Cost: $150 per report (x 12 for period of monitoring)

To given an indication of cost, we use the following monitoring request as an example

Topics: Domestic Violence , in particular Violence against Women, Child Abuse.
Community Groups: Spanish, Latin American Spanish
Language: Spanish
Media Sources: Newspaper, Radio
Type of coverage: General coverage, editorial, special features
Period : 1/1/2005 - 31/12/2005
Reporting: Quarterly Report (4 reports for the period of monitoring)


Assuming that you receive 100 articles per year, then the cost would be

Service Setup Cost: $1500 (fixed per language - for any number of topics)
Clippings Cost: $5,000
Reporting Cost: $600
Total Cost: $7,100

Discounts will apply to multiple language monitoring. We can tailor a service package that reflects your exact business requirements and budget.

Contact us for further information – Post your query now

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